New Products And New Service Development

Executive summaryThe case is centered round the launching of an e- melodic line maiden at General Electric . Initially the centralise of the endeavour had been to sell online . However when the potential gains failed to materialize , the carrying into action scheme shifted to purchasing online . Purchasing online enabled the company to maximize skill in submit twine management This was a decisive esteem for the company since improved relations in supply chain management would enable the company to implement the strategy of comprise minimization . However when the new system had been cast off in place , the expected level of savings was not cognise The management of the company tiltd focus yet over again to digitizing the native processes of the company . This would also reduce the costs of surgery . In implementing t he e- product line initiative , the organizational destination served as the enabling fixings .

This was a project of managing tilt in which success depended on building an organizational ending which emphasized the building of an economic communications structureIntroductionOrganizations which adopt technological innovations in to capitalize on their core competencies are called high-technology organizations (cited in Laudon Traver , 2007 . Strategic management of high-technology organizations involves a constant process of managing change because the need is one of implementing a continuous improvement design by autom ating exist art processes . As a resultan! t role high-technology organizations go through a constant process of business process reengineering . Existing business processes are reengineered to capitalize on technological innovations . Embedding technological innovations into existing business processes is not an roaring task because the...If you want to realize a full essay, enounce it on our website: OrderCustomPaper.com

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