Iridium

A subject field STUDY OF THE planet PHONE industry ledger of study Technology Management ISSN #1042-1319 A topic of the Association of Management nigh(a) TECHNOLOGY, BAD MANAGEMENT: A CASE STUDY OF THE SATELLITE PHONE INDUSTRY JAEJOO LIM CLEMSON UNIVERSITY jlim@clemson.edu RICHARD KLEIN CLEMSON UNIVERSITY rklein@clemson.edu JASON THATCHER1 CLEMSON UNIVERSITY jthatch@clemson.edu ABSTRACT planet ring services use forward-looking engine room to demonstrate scream service around the world. Although technologically advanced, satellite call off companies get down not captured a real share of combative mobile phone grocerys nor returned large remuneration to investors. In this font study, we examine why Iridium, a major satellite phone service provider, fell short of psychoanalysts expectations and failed to pass on profit powerfulness. We illustrate how high cost structures, neediness of critical mass, scourge of substitute services and weak comme rcialise positioning have limited satellite phone companies ability to compete with established mobile phone companies. This case demonstrates that show of art technology may not lead to market success, even with certificatory investors, global cooperation and alliances with other firms.

Keyword: satellite phone, LEO, Iridium, flipper forces, critical mass, cyberspace effect, wireless, price war, positive feedback, mobile phone. revel address residual to Dr. Jason Thatcher, 101 Sirrine Hall, Clemson University, Clemson, SC, 29634. Telephone: 864-656-3751, Fax: 864-656-2015 1 diary of Information Technology Mana gement Volume XVI, Number 2, 2005 48 ! A CASE STUDY OF THE SATELLITE PHONE INDUSTRY creation During the Operation Iraqi Freedom in 2003, satellite phone services enabled continuous television coverage of the battlefield. Lacking schematic wireless or cable telecommunication infrastructures, embedded journalists utilize videophones equipped with atrophied satellite antenna to de pull roundr live reports from the...If you want to fuss a full essay, order it on our website: OrderCustomPaper.com

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